Slide 22: Competitive Cutlery

• Mrs. _________, when it comes to high-quality kitchen cutlery, it’s like anything else. There’s a wide variety of quality and prices. Cutco is top rated, so we only compare it to the highest quality brands...

• Here is a price comparison sheet for our top competitors, Wusthof and Shun. Have you heard of them before?

• These high-quality sets made overseas are two of the top selling brands in stores and each brand has different types of sets, which range in price. Wusthof is the most popular.

• As you can see, the price for this Wusthof set is $3,435. Sometimes, you can find it on sale for $1,999.

• There are some major differences between these brands and Cutco.

• Wusthof has mostly straight edges, so they need to be sharpened constantly, which is a hassle.

• Wusthof is not recommended for the dishwasher and the warranty is on manufacturing defects only.

• In comparison, Cutco has our unique wedge-lock handle, our exclusive “stay-sharp” Double-D edge, and we have our 4-part Forever Guarantee including our free sharpening.

• Cutco owners will tell you that it’s ten times better than any knives they’ve ever used. Just considering the guarantee and unique features, most people would agree that Cutco is at least twice as good as Wusthof. When something offers twice the quality and value and lasts forever, you would expect it to be at least twice the price. At twice the price you’re talking over $4,000 for a basic set of Cutco.

Slide 23: Homemaker +8 Review

• Mrs. _______, let me review why so many people choose to invest in Cutco:

• You’ll always have sharp American made knives that are comfortable, safe, and sanitary.

• Cutco is guaranteed to last forever so it would be the last set of knives you’d ever buy.

• And Cutco saves a lot of money! Most customers who buy Cutco eat out less…

  • If that saves $60 a month, it’s $720 saved this year —— Over 25 years you’ll save $18,000!

• There are several reasons why so many customers choose sets:

  • Cutco sets have the right tool for the right job.

  • Cutco sets have a built-in discount so it’s CHEAPER.

  • Sets come with a FREE cutting board and other FREE STUFF.

  • Sets are much SAFER because they come in a block or tray.

  • And we have interest-free monthly investment options, so you don’t have to pay for it all at once!

• As I said earlier, our Homemaker+8 set is our most popular set. It’s perfect for families that cook 2-4 times a week. It has the 10 basic tools I explained earlier, 8 table knives, the woodblock, and a sharpener for straight edges.

Slide 24: Closing on the Homemaker

• As you can see here, the classic handled set in the middle is our basic Homemaker set, which comes without the table knives.

• If you were considering a set of Cutco, would you prefer the set with the table knives?

• The great thing is that it doesn’t cost $4,000. In fact, it doesn’t even cost as much as the Wusthof price of $1,999.

• The Homemaker+8 set is only $1,549 paid in full, which includes shipping. But most of our customers take advantage of our 5-month interest free investment option which is only $335 today and includes tax.

  • Basic Homemaker: $1,225 in full or $265 per month for 5 months

• We have a bonus where, when you buy now, I can give you a pair of the Super Shears OR the four-piece Entertainer Pack for free!

• Mrs./Mr. __________, I wouldn’t be doing my job if I didn’t ask you; Would you like to try out the Homemaker set today and get your free gifts? (Be completely quiet and wait for an answer… smile and nod!)

  • IF YES: Congratulations! You’re going to love your Cutco. Before I write that up, let me show you our two larger sets that come with Steak Knives! (SHOW SLIDES 25 & 26, see below for script)

    • • After they decide which set: Mrs. ________, let’s wrap up by taking a look at some of our additional products. (Go to Slide 32)

    • IF NO: No problem! If you don’t mind me asking, what is it about the Homemaker that you’re unsure of?

Handling Kneejerk Reactions

TOO MUCH MONEY/CAN’T AFFORD: I completely understand. ______ is a lot all at once. That’s why most of our customers split it up over 5 months, interest free. It would only be ______ per month. How does that sound?

I NEED TO THINK ABOUT IT: I completely understand. ______ is a lot of money to be impulsive. That’s why most customers take advantage of the 15-day trial. If you don’t love it after a few weeks, you can send it back and get a full refund. On the 5-month plan, you can try it out for only _____ today. How does that sound?

NEED TO TALK TO SPOUSE: I completely understand. That’s why most customers use the 15-day trial to make sure you both really see the value. If he/she doesn’t love it, send it back and get a full refund. On the 5-month plan, you both can try it out for only _______ today. How does that sound?

TOO MANY PIECES: I completely understand. At first 10 pieces seems like a lot. After 15 days, if there is a piece or a few pieces you’re still unsure of, you can return and get refunded for those pieces. How does that sound?

CAN I BUY JUST ONE PIECE: Of course you can! Do you mind if I show you the rest of the options for practice?

I DEFINITELY WANT TO BUY LATER: Mrs. Jones, no worries, you don’t have to buy anything today. Do you mind if I show you the rest of the options for practice?

IF STILL NO: No worries Mrs. _______, we have a lot of different options. Our next option is our Galley Set. It’s a few less knives for a lot less money! (GO TO SLIDE 27; skip the Signature/Ultimate sets)

**If your customer is on the fence about the Homemaker+8… CALL Office for Friends and Family Discount**

Slide 25: Signature Set

• This is our signature set. It comes with everything that the Homemaker comes with plus our three most popular knives... the Cheese Knife, the Hardy Slicer, and the Petite Santoku. Our customers personally designed this set back in 2009. It also comes with the Super Shears in the block and your choice of 10 table knives or 10 steak knives.

Slide 26: Ultimate Set

• This is our Ultimate set; it was designed for people who want to have the best of the best. It comes with all of our cooking knives, the Super Shears come in the block, and you get your choice of 12 table knives or 12 steak knives.

• These are our two largest sets for people who love to cook. Would you like to just stick with the Homemaker set today or would you like me to call my manager and see what kind of deal we can make on one of these sets?

  • If Interested: (Call Office for a deal)

  • If not: (Write up the order for the Homemaker)

Slide 27: Galley +6 Set

• This is our Galley Set, which has been recognized as a “Best Buy” by Consumer’s Digest. It’s the perfect starter set, and it’ll take care of all your needs…

• As shown from left to right, the Galley set comes with 6 table knives, a paring knife for the air, a trimmer for small stuff, a spatula for sandwiches, a serving piece, a meat knife, a veggie chopper, and a bread knife.

• Instead of paying $1,549 for the Homemaker set…

  • The Galley+6 Set is only $1,116 or $242 per month for 5 months interest free.

  • The Basic Galley is only $859 or $187 per month for 5 months interest free.

• If you get this set today, I can still include your choice between a pair of Super Shears OR the four-piece Entertainer Pack for free!

• Is that something you’d like to get today?

  • IF YES: Congratulations! You’re going to love your Cutco! While I write that up, let’s look at some gifts and accessories (GO TO SLIDE 32)

  • IF NO: If those free items don’t excite you, I could replace them with a free BBQ Set or a Hunting Knife. How does that sound?

  • IF STILL NO: No problem! We also have starter sets!

Slide 28: Essentials +5 & Studio +4

• We have 6 different starter sets which are great for building up over time and great for gifts for family and friends! They all come with a free cutting board, and either a block or a tray.

• The set on the left is your Essentials +5. It comes with a petite chef, a petite carver, a turning fork, a spatula spreader, a paring knife and 5 table knives.

• The set on the right is your Studio +4. It comes with a paring knife, a trimmer, a spatula spreader, a petite carver, and 4 table knives.

Slide 29: Space Saver & Gourmet Set

• The next starter set on the left is your Space Saver. It comes in a block that can stand on the counter, hang on the wall, or lay down in a drawer. The Space Saver comes with a 2’’ paring knife, a 4’’ paring knife, a trimmer, a petite carver, and a petite chef.

• On your right, you’ll see the Gourmet Set. It comes with a boning knife for raw meats, a hardy slicer for tough foods, a santoku knife for chopping, a cleaver for large cuts of meat, and a veggie knife for chopping and scooping.

Slide 30: Starter Sets (continued)

• The last two starter sets include our Kitchenette set and our All-Knife set!

• On the left is your Kitchenette set. It has a tray that goes in the drawer. It comes with a paring knife, a trimmer, a turning fork, a petite carver, and a bread knife.

• The set on the right is your All Knife set. It has a tray as well and it comes with a paring knife, a trimmer, a spatula spreader, a petite chef, and a carver.

• Out of the 6 starter sets, (toggle between slides 28, 29, & 30) which combination do you like the best?

• (Present price of favorite starter set only): Instead of paying $1,549 for the Homemaker set, that set is only _____ in full, or _____ per month for 5 months, interest free.

• If you get this set today, you can still have the super shears for free!

• Is that something you’d be interested in getting today?

  • IF YES: Congratulations! You’re going to love your Cutco! While I write that up, let’s look at some gifts and accessories (GO TO SLIDE 32)

  • IF NO: No problem! A lot of Cutco owners customize their own set. Let me show you how that works!